⚠️ Draft — Review with legal counsel before launch. Placeholders in brackets need to be filled in.

Terms of Service

Effective Date: [EFFECTIVE DATE]

1. Acceptance of Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“you,” “your,” or “Agent”) and [COMPANY LEGAL NAME] (“Company,” “we,” “us,” or “our”) governing your access to and use of TheLaunchpad platform, including the website at thelaunchpad.now, the software-as-a-service CRM, the lead marketplace, and any related services (collectively, the “Service”). By creating an account, accessing, or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, do not access or use the Service.

2. Description of Service

TheLaunchpad is a multi-tenant, cloud-based customer relationship management (CRM) platform combined with a lead marketplace built for licensed insurance agents. The Service enables Agents to purchase targeted insurance leads, manage contacts and conversations, track sales pipeline stages, schedule appointments, monitor premium production, and integrate with third-party services such as GoHighLevel, Stripe, Resend, and Meta. We may modify, suspend, or discontinue any aspect of the Service at any time, with or without notice.

3. Eligibility

The Service is intended solely for use by licensed insurance agents and agencies. By registering for an account, you represent and warrant that: (a) you hold a valid, active insurance producer license in every U.S. state in which you conduct business or receive leads; (b) you are at least eighteen (18) years of age and competent to enter into binding contracts; (c) all information you provide is accurate, current, and complete; and (d) your use of the Service will comply with all applicable federal, state, and local laws and regulations, including state insurance laws and licensing requirements. We reserve the right to verify your licensing status and to suspend or terminate accounts that do not meet these eligibility requirements.

4. Account Registration and Security

To use the Service, you must create an account and provide accurate information, including your name, email address, phone number, agency affiliation, and National Producer Number (NPN). You are solely responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized access to or use of your account. We are not liable for any loss or damage arising from your failure to protect your credentials.

5. Subscription and Payment

Access to certain features of the Service, including lead purchases, is subject to payment of fees. All payments are processed through Stripe, our third-party payment processor. By providing payment information, you authorize us (through Stripe) to charge the applicable fees to your designated payment method. Subscription fees are billed in advance on a recurring basis. Lead purchases are charged at the time of order.

Refund Policy. All lead purchases are generally final and non-refundable. We may, at our sole discretion, issue credits or refunds for leads that fail to meet our quality standards or delivery guarantees, subject to the conditions set forth in Section 6. Subscription fees are non-refundable except where required by applicable law.

6. Lead Marketplace

The lead marketplace allows Agents to purchase consumer-generated insurance leads. By purchasing leads, you acknowledge and agree to the following:

  • Non-Exclusive Leads. Unless expressly stated, leads are non-exclusive and may be sold to multiple Agents.
  • State Restrictions. Leads are only distributed to Agents licensed in the relevant state. New York is excluded from the lead marketplace and no leads will be distributed to or for New York residents.
  • Minimum Order. A minimum order of $500 per lead type (line) is required.
  • State Licensing Minimum. Agents must maintain active licensure in a minimum of twenty-four (24) U.S. states to participate in the marketplace.
  • Delivery SLA. We target delivery of purchased leads within twenty-four (24) hours of order confirmation. Actual delivery times may vary based on inventory, targeting criteria, and third-party data sources.
  • No Guarantee of Conversion.Leads are provided “as-is.” We make no representations or warranties regarding the quality, intent, contactability, or conversion rate of any lead.

7. Acceptable Use

You agree to use the Service in a lawful, ethical, and professional manner. You shall not, and shall not permit others to:

  • Send unsolicited communications (spam), engage in harassment, or make misleading or deceptive statements to leads or contacts;
  • Violate the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, the Do Not Call (DNC) Registry, or any other applicable consumer protection, telemarketing, or privacy laws;
  • Fail to honor opt-out, unsubscribe, or do-not-contact requests;
  • Reverse engineer, decompile, scrape, or otherwise attempt to extract source code or data from the Service;
  • Resell, redistribute, or transfer leads or Service access to any third party without our prior written consent;
  • Use the Service to transmit malware, viruses, or other harmful code.

You are solely responsible for your compliance with TCPA, DNC, state telemarketing laws, and all regulations governing your outreach to leads and prospects.

8. GoHighLevel Integration

The Service integrates with GoHighLevel (GHL), a third-party platform, to provide messaging, pipelines, appointments, and related functionality. Your use of GHL-powered features is subject to GoHighLevel’s own terms of service and privacy policy, which you should review independently. We are not responsible for the availability, performance, security, or actions of GoHighLevel or any other third-party service. Disruption or termination of GHL services may affect Service functionality.

9. Intellectual Property

The Service, including all software, designs, text, graphics, trademarks, logos, and content (excluding user-provided content), is owned by the Company or its licensors and is protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes in accordance with these Terms. You retain ownership of content you submit to the Service, but you grant us a worldwide, royalty-free license to use, store, and process such content as necessary to provide the Service.

10. Disclaimers and Limitation of Liability

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR UNINTERRUPTED OR ERROR-FREE OPERATION. WE DO NOT WARRANT THE ACCURACY, RELIABILITY, OR COMPLETENESS OF ANY LEAD OR DATA.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL THE COMPANY, ITS AFFILIATES, OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS. OUR TOTAL AGGREGATE LIABILITY SHALL NOT EXCEED THE AMOUNTS YOU PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

11. Indemnification

You agree to indemnify, defend, and hold harmless the Company, its affiliates, and their respective officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use of or access to the Service; (b) your violation of these Terms; (c) your violation of any law, regulation, or third-party right (including TCPA, DNC, or state insurance regulations); or (d) your outreach, communications, or sales practices with leads and contacts.

12. Termination

We may suspend or terminate your account at any time, with or without cause and with or without notice, including for any violation of these Terms, applicable law, or if we believe your use of the Service poses risk to us, other users, or leads. You may terminate your account at any time by contacting us. Upon termination, your right to access the Service will cease, but provisions that by their nature should survive (including Sections 9, 10, 11, and 13) shall remain in effect.

13. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of [STATE], without regard to its conflict of laws principles. Any dispute arising out of or relating to these Terms or the Service shall be resolved exclusively in the state or federal courts located in [STATE], and you consent to the personal jurisdiction of such courts.

14. Changes to Terms

We may update these Terms from time to time. If we make material changes, we will notify you by email or by posting a notice within the Service prior to the changes taking effect. Your continued use of the Service after the effective date of the updated Terms constitutes your acceptance of the changes. If you do not agree to the updated Terms, you must stop using the Service.

15. Contact

If you have questions, concerns, or requests regarding these Terms or the Service, please contact us at:

[COMPANY LEGAL NAME]
Email: [EMAIL]